This course enables students to apply key marketing concepts to themselves, and to learn about market planning in relation to their careers. Students will cover concepts related to the four Ps of marketing—product, pricing, promotion and place—and much more.
Concordia students must register for this course in their MyConcordia portal. It is strongly recommended that they consult Concordia's class schedule prior to enrolling in order to be aware of any registration restrictions (see the notes). Once registered, students must then sign up for an eConcordia account to access the course material.
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Disclaimer: Information regarding the eConcordia course found on this page may change without notice. For the most recent course list, visit the MyConcordia Portal. Furthermore, if this represents the initial offering of the course, no course outline will be available until the start of the first active semester.