eConcordia News http://www.econcordia.com eConcordia RSS News. en-CA 2012 eConcordia.com Inc. All rights reserved. ECONCORDIA News Centre http://www.econcordia.com/home/images/loginico.gif http://www.econcordia.com/home/aboutus.aspx?section=news 140 Latest from the ECONCORDIA News Service Record winter enrolments at eConcordia http://www.econcordia.com/home/aboutus.aspx?section=news&id=233 2013-01-29 Concordia University students have opted to enroll in online courses in record-breaking numbers once again this winter semester. There were a total of 13,042 enrolments from the 53 course sections offered from January-April 2013. This represents a new high for online enrolment in courses at Concordia University during a winter session, with an increase of over 13% compared with the corresponding period last year [2012].

This growth reflects an increasing demand for flexible and accessible options to education, allowing students to complete their studies at their own pace from anywhere in the world. Many of the students enrolled in these online courses have written or will be writing their final exams outside of Canada.

eConcordia continues to empower students with knowledge through easily accessible and high quality online learning experiences. Three new courses have been added to the eConcordia catalogue this winter semester: INTE 398G/FFAR 398F: HIV/AIDS: An Interdisciplinary Introduction, SOCI 398I: Sex Work and Society and THEO 204: Introduction to Christian Ethics.

Furthermore, with the completion of two new courses (SEL 177: Marketing Practices: The Consumer and SEL 178: Marketing Practices: Strategies and Practice), the School of Extended Learning is now proudly offering its first entirely online certificate in Marketing.

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eConcordia courses on the international scene http://www.econcordia.com/home/aboutus.aspx?section=news&id=232 2012-08-20 Anne Wade (Manager and Information Specialist at Concordia University) recently returned from Helsinki where she participated at the IFLA World Library and Information Congress/78th IFLA General Conference and Assembly attended by over 4,000 delegates.

The IFLA World Library and Information Congress is the international flagship professional and trade event for the library and information services sector. It brings together participants from more than 120 countries, and it sets the international agenda for the profession as well as offering opportunities for networking and professional development to all delegates.

Sitting on a panel that was organized jointly by IFLA's special interest groups—Information Literacy and eLEARNing—Wade presented the paper she co-authored with Joanne Locke (Associate Dean, FAS) and Patrick Devey (Chief Learning Office, eConcordia) entitled "An online information literacy course for undergraduates: early experiences".

Reflecting on her visit, Wade says, "This was a fabulous opportunity to discuss our experience in converting the Department of Education's popular service course entitled Introduction to Library Research Practices (INST 250) to an online format, given the session's theme of "Information literacy meets e-learning: let’s talk about interconnections and outcomes." Along with learning about the other information literacy and e-learning initiatives unfolding around the world, the session generated lots of interest in the course. I am especially thankful to CUPFA for funding this trip under the Professional Development grants program."

Introduction to Library Research Practices (INST 250) offers a comprehensive online learning environment in which students can develop critical Information literacy skills as they proceed through the research process. These skills encompass the ability to concisely articulate information needs, locate relevant information, evaluate the information using specific criteria, and use the information in a meaningful context. All of these skills will be valuable not only during students’ academic careers, but also in their professional and personal lives.

For more information about the IFLA Conference please click here.

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Record summer enrolments at eConcordia http://www.econcordia.com/home/aboutus.aspx?section=news&id=231 2012-07-13 Concordia University students have opted to enroll in online courses in record numbers this summer. There were a total of 6,078 enrolments among the 42 course sections offered from May to August 2012. This represents a new high for online course offerings at Concordia University during a summer session.

This growth also reflects an increasing demand for flexible and accessible options for further education, allowing students to complete their studies at their own pace and from virtually anywhere in the world. Many of the students enrolled in these online courses have written—or will be writing—their final exams outside of Canada.

This being said, the growth in online learning is slower in Canadian institutions, where approximately 4% of total university enrolments are for online courses. As a point of comparison, the United States has 11%, Australia 12%, Korea 18%, India 20%, and Sweden 25% (according to the Canadian Virtual University).

eConcordia continues to empower students with knowledge through accessible and quality online learning experiences. We're additionally excited to announce that two new courses will be added to the eConcordia catalogue this fall semester: AHSC 260: Program Planning Design and Evaluation and THEO 327: Celtic Christianity. Furthermore, with the imminent completion of two final School of Extended Learning (SEL) courses, SEL will be offering its first complete online certificate in Marketing, starting in September 2012.

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eConcordia iPhone App http://www.econcordia.com/home/aboutus.aspx?section=news&id=230 2012-04-03
Click here to download the iPhone app

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Online course registration rising http://www.econcordia.com/home/aboutus.aspx?section=news&id=229 2012-02-23 Concordia's online course options are keeping pace with growing demand with the university ranking sixth in Canada for online course delivery.

Read More »


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Record Enrolment at eConcordia http://www.econcordia.com/home/aboutus.aspx?section=news&id=228 2012-02-01 KnowledgeOne to offer CMA course online http://www.econcordia.com/home/aboutus.aspx?section=news&id=226 2011-03-31 KnowledgeOne has once again increased its catalogue of offered courses with the latest program for the Ordre des comptables en management accrédités du Québec (CMA). This is to allow members of the CMA to use the Balanced Scorecard (BSC) as a strategic business tool. Not only will members gain valuable industry knowledge, but will also receive a certificate of attestation after passing the course.

The four elements the course focuses on are financial expectations and results, customer expectations, internal processes and learning and growth. CMA members taking this course will study these factors and then use the BSC to create a balance. Among other things, this will allow the linking of learning to organizational strategy, encouraging the members to further develop the under-utilized learning and growth aspect of the company.

The Balanced Scorecard allows for easier communication and facilitates setting and achieving specific long-term objectives for the company. This is done by looking in to the performance management methodology of the company and adjusting it for the modern management thinking as opposed to the traditional mindset of short-term finance-based goals.

The author and instructor of this course, Ajay M. Pangarkar, is a CTDP, a CMA, a performance strategist, a speaker and an author. In this course, he acts as a conductor, assists in learning; an evaluator, allows for consistent evaluation; a motivator, ensures course experience is valuable; and a facilitator, makes learning experience as intuitive as possible) in course.

The BSC is accessible through the CMA website:
http://cma.knowledgeone.ca/


About KnowledgeOne Inc.

KnowledgeOne is an online educational services company that provides e-learning services, infrastructure and support in a learner-centric environment customized for virtually any type of learner. The highest value and standards of credibility are discernible in all of the products we deliver. As a full-service company, we provide development, production, hosting and operations for our clients.
http://knowledgeone.ca/k1/index.aspx


About CMA

The Ordre des comptables en management accrédités du Québec, which has nearly 9,500 members and candidates to the profession, provides leadership to the CMA profession through the enforcement of high standards intended to enhance the performance of organizations. CMAs create value within organizations through an integrated and systematic approach to strategic and financial management.
http://www.cma-quebec.org/


Media Contact
Kaoru Matsui, Executive and Marketing Director
514-989-1616
info@knowledgeone.ca

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eConcordia receives two CNIE-RCIE awards http://www.econcordia.com/home/aboutus.aspx?section=news&id=224 2010-05-20 http://www.cnie-rcie.ca/) this May. ARTH272 - From Realism to Abstraction in Canadian Art has received the award for "Excellence and Innovation in the Use of Technology" and ANTH202 - Introduction to Culture received the award for "Excellence and Innovation in Instructional Design".

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Register for Summer Courses Today http://www.econcordia.com/home/aboutus.aspx?section=news&id=223 2010-05-18 Going home for the summer or travelling abroad?

At eConcordia, we understand how demanding a busy schedule can be. Did you know that:
  • You can access all of your course material on the Internet?
  • Course content is available 24/7?
  • Reliable technical assistance is available by e-mail and phone?
  • You can write your final exam at virtually any recognized university in the world?

eConcordia credit and non-credit courses are open to everyone, including international students, independent students and mature students. ]]>
The World of Chocolate: Explore, Experience, Enjoy http://www.econcordia.com/home/aboutus.aspx?section=news&id=222 2010-05-06 Give Your Mom A Blissful Experience Like No Other This Mothers' Day

Wondering what to give Mom this Mothers' Day? For $64.99 you can give her the world: The World of Chocolate that is!

Now Mom can have her chocolate cake and eat it too. Just in time for Mothers' Day eConcordia has released a groundbreaking online edutainment seminar titled "The World of Chocolate: Explore, Experience, Enjoy." This 4-hour online seminar can be enjoyed in the comfort of your home whenever you please and answers every question you ever had about chocolate. The seminar even comes with a complimentary chocolate tasting kit from Valrhona, a leading French manufacturer of premium chocolate.

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Take Control of Your Taxes http://www.econcordia.com/home/aboutus.aspx?section=news&id=221 2010-04-07
Take control of your taxes.

We spend a lot of time shopping around for a house or a car, so why is it that we spend so little time scrutinizing our tax bill? Take advantage of the basic tax planning strategies in this seminar and keep more of your money in your pocket.

Financial Planner Penelope A. Ellison (MBA) is your tax instructor for this seminar. This seminar's goal is to provide you with the information and tools you need to Take Control of Your Taxes.

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The World of Chocolate: Explore, Experience, Enjoy http://www.econcordia.com/home/aboutus.aspx?section=news&id=220 2010-01-08 The World of Chocolate: Explore, Experience, Enjoy", eConcordia's newest online edu-tainment extravaganza.

Dr. LeBel will share chocolate tasting techniques; chocolate and alcohol pairings will be offered as well chocolate samples.

Dr. Jordan LeBel is an Associate Professor (Marketing) at the John Molson School of Business where he teaches The Marketing of Food and MBA courses. Recognized as one of the world's authorities on comfort foods and specifically chocolate, Dr. LeBel's research and expertise have been featured in broadcast (e.g., NBC's Today Show, CBS and ABC Radio, Discovery Channel, etc.) and in print media (e.g., Glamour, Good Housekeeping, Washington Post, The Gazette, Le Devoir, La Presse, etc.). Visit him at pleasurespecialist.com and as "doctorchocolate" on LinkedIn.

You won’t want to miss this!

For more information contact: Dalia Bosis at dalia@econcordia.com or (514) 848-2424 x 5697]]>
eConcordia Summit, September 10, 2009 http://www.econcordia.com/home/aboutus.aspx?section=news&id=218 2009-03-03 Don't miss out on the opportunity to meet and hear from high-profile speakers as they present their vision on how technology is impacting the way we learn today.

The eConcordia Summit 2009 is proud to welcome high-profile speakers such as Apple's Steve Wozniak, Stéphane Boisvert of Bell Canada Enterprises and Terry Anderson of Athabasca University and more.

http://www.econcordia.com/summit2009/

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Inviting conversation http://cjournal.concordia.ca/archives/20080214/classaction.php 2008-02-15 Inviting conversation

By Dawn Wiseman

As the glowing red background suggests, Mr. Hide is the Devil’s advocate.
“Some of the things he says are based in truth,” admitted Jack Ornstein (Philosophy), “but most of it is extremely exaggerated, untrue or just irrelevant.” Dr. Ornstein on the other hand, whose video backdrop is a nice calming blue, provides a more measured view of the subject at hand.

Dr. Ornstein and Mr. Hide are the two online personae Ornstein (yes, the same one) and eConcordia developed to invite his students into a conversation about biomedical ethics.

Patrick Devey, Director of Research and Development at eConcordia, said that the “Jekyll and Hyde concept for the videos was spawned from sitting in on Ornstein’s class and listening to him make points that were so right or left-wing, depending on the situation, that it would incite — or infuriate — his students to debate with him and their peers.”

The students clearly enjoy the show. His PHIL 235 course, now offered through eConcordia, “is breaking all records for enrolment in the Philosophy Department.”
The course, which is available both for- and non-credit, examines some of the central questions in biomedical ethics from the right to bear children to private health care, the doctor-patient relationship, abortion and euthanasia. The difficult subject matter is intended to “get students to think for themselves,” explained Ornstein.

While literally offered to anyone in the world through eConcordia, Ornstein said that because some countries, cultures and religions take a very different view on biomedical ethics, he stresses the base assumption of the course very clearly at the beginning. “We start from John Stuart Mill's principle that 'Over himself, over his own mind and body, the individual is sovereign.' The right of self-determination is paramount.”

Teaching online means Ornstein never meets his students. Instead, he and a team of teaching assistants engage learners through the course content and online discussion.

“In the classroom, I liked to engage students through teasing, joking and questions. Online we provoke and stimulate in different ways.”

As such, the course website integrates features such as the posting of news stories related to biomedical ethics and a polling section called “You be the Judge.”

Devey explained that this feature was also inspired by Ornstein’s live classes. Students are provided with short scenarios and asked to choose one of two options. One of the questions they are asked to consider is whether vaccination should be mandatory for all school-aged children. As soon as a student votes, he or she immediately sees how opinion is running in the class as a whole.

Students are also expected to contribute to the course through the discussion board. Each week questions related to course videos and readings seed the online chat.

The board is very active said Ornstein. Since retiring from teaching after 38 years, 35 of them at Concordia, he now has the time to drop into the discussion every day. “I’m impressed by the level of discourse.”

Just as he learned from students in the classroom, Ornstein finds he is learning from students on the discussion board. “Some of them are obviously practicing medical professionals who bring a very practical perspective to the class.”

 

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New Winter Courses 2007 [FITT] http://www.econcordia.com/home/aboutus.aspx?section=news&id=197 2007-01-25 Maclean's Article http://132.205.52.223/en/docs/MACEducation3.pdf 2006-11-27

Read the article in the Nov. 27th issue of Macleans:

Learning: A Lifelong Proposition

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So you have an education, can you get a job? http://www.econcordia.com/en/docs/my_gazette.pdf 2006-01-14 Marketing Yourself on TV http://www.econcordia.com/home/aboutus.aspx?section=news&id=194 2005-11-20 The Marketing Yourself course was featured on CFCF 12 on November 15th.  Clip available for viewing:  

Windows Media (5.7 MB) or Quicktime (6.7 MB) format.

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Marketing Yourself Wins Award http://ctr.concordia.ca/2005-06/sept_15/06/ 2005-11-06 Excellence and Innovation in Instructional Design Award http://www.econcordia.com/home/aboutus.aspx?section=news&id=192 2005-05-12 eConcordia is proud to announce that it was awarded the prestigious award for Excellence and Innovation in Instructional Design from CADE (the Canadian Association for Distance Education) for our Marketing Yourself course on May 10, 2005. (www.marketingyourself.ca).

CADE is a national organization of professionals committed to excellence in the provision of distance education in Canada. The objective for the CADE Awards of Excellence program is to recognize excellence in open and distance education projects, both nationally and internationally, through a competition adjudicated by a committee of professional peers from across Canada.

More information about CADE may be found at: www.cade-aced.ca

We are honoured to be the recipients of this year’s award and we look forward to continuing to serve the e-learning community with innovative, high-quality online learning.

 

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You are the brand http://www.econcordia.com/home/aboutus.aspx?section=news&id=191 2005-03-14 Two business profs help students market a most valuable product- themselves

By Harold Simpkins and Jordan Le Bell

 

For the past 20 years Harold Simpkins, a former MacLaren vice-president and veteran John Molson School f Business professor of marketing, has kicked off the first class in his advertising course with the following question to his students: “How many of you want to work in advertising?” The response has always been the same: a unanimous “I do!” Until recently he left it at that. Then, about three years ago, he followed up with another one: “The average freshly-minted bachelor of commerce grad with a major in marketing will earn a salary of between $32,000 and $36,000 and will work about 40 hours per week. Typical ad agency starting salaries are about $20,000 and work weeks are 50-plus hours. How many of you still want to work in advertising?” Out of the 40 or so students who had initially raised their hands, usually fewer than five do so at this stage. He added a third question last year. “Since almost all of you are business students, the two entry points into the ad agency business are media and account service. How many of you want to work with numbers or in client relationship management all day?” At this point, there are one or two hands raised.

Then he proceeds to one last question: “What's the difference between those of you who raised your hands to the first two question and the one or two students with their hands up after the third.” Within less than two minutes of discussion there is always someone who answers, “Passion.” There's unanimous agreement in the room.

This got Simpkins thinking. If he hadn't have asked all these questions, many of his graduation students would go through the tough process of getting as agency interviews only to find out that advertising wasn't for them. What would they do then? Would they have a plan B? Wouldn't is have been better if they had known about the ad business and how they felt about it before they graduated? This lead him to think about when he was an undergraduate student and his career goal was to work in industrial relations. He achieved that goal immediately after graduation and within two moths knew that he had made the wrong choice. Then he thought about all of those students who graduate with little or no idea of what they want to do.

The penny dropped: What about giving students the opportunity to identify and research the career paths that suit them best and then teaching them how to develop and sell their skills? What about teaching them how to integrate all of thus into a cohesive, action-oriented plan? What about doing this for all students whether they want to be employees, professionals, entrepreneurs or artists? The idea of Marketing Yourself, a unique, online course, was born.

Simpkins pitched the idea to eConcordia, the university's online course developer, and to faculty. They expressed strong interest. Focus groups clearly indicated broad appeal. So during the first half of 2004 and in collaboration with JMSB colleague Jordan Le Bel, content was created for a Web-based, fill credit course. eConcordia's learning specialists turned the content into 13 user-friendly lessons. An advisory panel, which includes Peter Morton, Boeing's former VP of Human Resources and Peter McAuslan, president of McAuslan Breweries, was engaged to provide ongoing counsel. And in July 2004, a beta-test of the course was conducted with enrollment limited to 50 students. It passed with flying colors and since then more than 600 students have registered for Marketing Yourself, making it one of the most popular JMSB marketing courses.

Most books, courses and seminars on personal branding limit their scope to resume writing and interview skills-the icing. With Marketing Yourself, Simpkins and Le Bel focus students on the ‘cake' and the markets for it. The course's topics include:

  • Identifying and qualifying career opportunities
  • A self-assessment of strengths, weaknesses and personality traits using a series of psychological tests with immediate feedback
  • Selecting target markets
  • Setting marketing personal objectives
  • Creating personal marketing and branding strategies with the student as a product
  • Personal marketing plan execution
  • And to top it all off, preparing marketing communications material (resumes and cover letters) that clearly communicate the brand the is ‘you.'

The delivery of the course's learning material is enhanced by the use of relevant cases, a live discussion board, actionable feedback from the professors and teaching assistants on each of the personal marketing plan submissions by students and a resource centre where students can find information on a variety of industries. A Marketing Yourself textbook is in the works. For a preview of the course, visit MarketingYourself.ca.

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John Molson School of Business, The biz Newsletter http://www.econcordia.com/home/aboutus.aspx?section=news&id=190 2004-12-01 www.marketingyourself.ca

According to Robert Louis Stevenson, "To be what we are, and to become what we are capable of becoming, is the only end of life." - and what better pearl of wisdom to use as one of the rotating quotes on the website of Marketing Yourself – a new online course developed by JMSB's Harold Simpkins and Jordan Le Bel.

The course's main objective is to help students broaden their understanding of the fundamentals of marketing by showing them how these important notions can be applied to launching a career or business. In thirteen lessons, Simpkins and Le Bel take students through the key marketing concepts and instruct them on how to apply these to the most important and difficult thing to market – themselves. A unique feature of the course is that students submit a personal marketing plan in three installments and get feedback at each stage.

Since the course's introduction in Summer 2004, comments from students in all fields of study have been overwhelmingly positive. Marketing majors have volunteered some of the most positive testimonials. According to many of them, one of the course's most valued outcomes is that it strengthens their appreciation of key theoretical concepts learned as part of their major and results in a tangible benefit – a concrete plan to market themselves.

In contrast to the emerging literature on personal branding, Simpkins and Le Bel have embedded their treatment of this topic within a complete marketing framework that goes well beyond resumé and cover letter writing. For example, to create their product strategies, students take a broad range of psychological tests to get to know themselves better and to underscore how to identify and develop their competitive advantage. In the past three months alone, the course has been featured in the Montreal Gazette, the Mirror, and on CBC Newsworld. A textbook is in progress.

Harold Simpkins Photo by Gordon Beck, The Gazette

 

The Content of the Course Includes:
  • An extensive reading list including a selection of marketing classics.
  • Self-assessment tests to help students get to know themselves.
  • A discussion of branding and how it can be used to personal advantage.
  • Instruction on negotiation as it relates to salary demands and the pricing of the products produced by entrepreneurs and artists.
  • Interviews with successful artists, entrepreneurs and placement consultants.
  • A lesson-specific discussion board animated by the professors and teaching assistants.

Marketing Yourself has a ten person Advisory Panel that boasts Concordia alumni Iris Unger, Executive Director, Youth Employment Services, and Peter McAuslan, Founder and CEO, McAuslan Breweries, as well as JMSB's Director, Career Placement Centre, Cherine Zananiri. Other members include Peter Morton, former Vice-President of Human Resources at Boeing in Seattle and Susan G. Scott, Concordia University Professor of Studio Art.

Open to Everyone

This course is open to everyone from around the world and since its beta-test in July and August of this year, has attracted students from as far away as Israel and Lebanon . More than three hundred students registered in Fall 2004. As word-of-mouth spreads enrolment is expected to surge in Winter 2005 and beyond.

Harold Simpkins – Recipient of the 2004 JMSB Distinguished Teaching Award

Senior Lecturer, Harold Simpkins, was the recipient of the 2004 JMSB Distinguished Teaching Award. He is also the Academic Director of the Marketing Co-op Program and coaches JMSB teams in inter-university competitions such as the annual Concours de la relève publicitaire and Commerce Games. He is Vice President and a member of the Board of Directors of Youth Employment Services, a local not-for-profit organization. Prior to joining the JMSB as a full-time faculty member in 1983, he held senior management positions with a number of leading corporations including the MacLaren Lintas advertising agency.

Jordan Le Bel – Faculty Advisor to the John Molson MBA Speaker Series

Assistant Professor Jordan Le Bel teaches Advertising at the undergraduate level and a seminar on Consumer Behaviour and Experience Marketing in the John Molson MBA program. Jordan is also faculty advisor to the John Molson MBA speaker series.

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Careers Feature #2 - Marketing Yourself http://www.econcordia.com/home/aboutus.aspx?section=news&id=189 2004-09-18 STEPHANIE WHITTAKER

Special to the Gazette, September 18th, 2004

Every year as school was wrapping up, Harold Simpkins’ students would stop by his office in Concordia University’s management faculty and ask their teacher for pointers on how to sell their skills in the job market.

Simpkins, a professor of marketing in the John Molson School of Business, would wonder why students who had spent the previous year studying marketing wouldn’t automatically understand how to market themselves. “But I began to realize that I didn’t know how to do that when I was a student,” he said. And he had an idea. What if you could teach students to market themselves by using the basic principles of marketing products and ideas?

Simpkins took his idea to eConcordia, a for-profit corporation within the university that builds websites and raises money for the school. “After speaking with them, I realized it would be a lot of work,” he said. But determined to do it, he and fellow professor Jordan Lebel spent the next year developing content for the course while eConcordia built the site. They launched it in June with a cohort of 40 students.

A web-based course that can be done from anywhere in the world, Marketing Yourself (www.marketingyourself.ca) teaches students to apply basic marketing tenets to sell themselves to employers.

“The backbone of the course was that students would submit a personal work plan in three installments and get feedback,” Simpkins said. “We had students taking the course from as far away as Israel and Lebanon. We arranged for them to sit the final exams at universities in their own countries.”

The course is open not just to Concordia undergraduates but also anyone wishing to enroll as an independent student. “Most of the students were undergraduates,” Simpkins said. “Many told us it exceeded their expectations. Those who had already taken marketing said it reinforced what they had already learned on the subject. It seemed to grip students so much that some have told us they want to stay involved in the course. One of them will become one of my teaching assistants this term.”

The second run of Marketing Yourself was launched last week and this time, some 300 students are registered. But Simpkins says he is continuing to accept registrations.

The website (students have to register for the course to get into the instructional part of it) includes six self-assessment tests, which received a lot of positive feedback. There is also a series of lessons.

Simpkins assembled an advisory board, including Iris Unger, executive director of Youth Employment Services, and Peter McAuslan, founder and president of McAuslan Breweries, along with eight other experts in various fields who offer videotaped lectures.

Students are encouraged to research the career areas that interest them and assess the availability of jobs in their sectors. “We had a student who wanted to be portrait painter,” Simpkins said. “She researched the Yellow Pages and found seven portrait painters in Montreal. She also went to the Old Port and talked to portrait painters there. And she was able to ascertain that there was room for her in that field.”

What is the best time to take a course on how to market yourself? Simpkins believes it’s at the beginning of one’s university education. “I teach a course in advertising,” he says. “A couple of years ago, I got into the habit of asking students at the beginning of the course how many wanted to go into advertising. Of 40 students, 38 would put up their hands. Then I’d ask how many were willing to work a 50-hour week and earn $22,000 year. Then I tell them that advertising isn’t just about sitting around being creative. It’s about relationship management and finding clients. Eventually, only two hands go up.”

The course could offer students an employment reality check at the beginning of their academic careers.

Simpkins reckons that some enterprising students in the course will eventually use a direct marketing technique to land jobs. To wit: “You do what marketers do: offer an employer a month’s free trial of your labour with no obligations. Obviously, an employer can’t agree to take on someone without paying them but that approach would sure land you an interview.”

Here are a some of Simpkins’ pointers on self-marketing, based on techniques used to market products. Consider the four Ps: Product, Place, Promotion and Price.

  • Product: The course features two lessons on products. In job-searching, you are the product and products need continuous improvement. Do you need to upgrade your language skills or presentation abilities?

    Be sure to differentiate yourself from the other products on the market. What brand are you? “Nike is performance. Volvo is safety and Disney is happiness. How is the brand that is YOU differentiated?” says Simpkins. “You can ascertain this by asking five people what they think of you, what qualities you have that might make you good at what you want to do for a living.”

  • Place: Where do you want to work? If you want to work in advertising in Montreal, remember that you’ll have to work in French in a relatively small market, says Simpkins. Would you consider relocating to Toronto, New York or Chicago?

  • Price: What would it cost to live in those places? How much would you need to earn to meet the cost of living there? How much would you like to earn in your chosen field? How much do employers pay in those areas and is the price negotiable? If you’re an artist or entrepreneur, do you know how to negotiate prices on your work?

  • Promotion: How do you make people aware of your availability? How will you promote your brand?

    Your resume and cover letter are key, says Simpkins. Make sure they’re different from all the other brands out there. “They need to communicate the essence that is you,” he said. “Highlight such things as the volunteer work you’ve done, what it taught you and what you can bring to an employer.” Try such phrases as: “Through school, I developed my own discipline so the projects I work on are as perfect as they can possibly be.”

    Ever thought of using colour on your resume? And if it’s a hard copy, scent?

Finally, says Simpkins, your marketing plan will remain only a plan unless you create a strategy by which to implement it. “Write down specific steps that you plan to take to put your plan into action,” he said. “Part of the plan may be to upgrade your linguistic skills. The plan should say in writing when you’ll do that and how long it will take. Refer back to your plan and change it as necessary.”

Simpkins says one of the things his students learned from the experience of marketing themselves was to “rise above where they are now and look at the broad view of the job market. They figured out where they want to go and how they’ll fit themselves into the market.”

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Learn From Home How To Make A Better You! http://www.econcordia.com/home/aboutus.aspx?section=news&id=188 2004-08-12 The Mirror, Career and Education Section
August 12, 2004

By Amy German

Ever thought of applying the theories of marketing to yourself and your own career? Thought of yourself as a product waiting to be put on the market requiring PR? With eConcordia’s brand new Marketing Yourself online course, a few extra hours a week in front of the computer may just be what you need to find out where you really want to go and how to get there. eConcordia is Concordia’s online school. Through multimedia, students can take courses for regular credit from the comfort of their own homes. Students correspond through e-mail and through discussion boards. Lectures are given via video streaming and some presentations are given using Flash media. Even for those who are not actively taking a university program, many of the courses that are offered are available for non-credit for those who are just looking to fine tune their careers. According to eConcordia’s Karou Matsui,the Marketing Yourself class "essentially covers how to present yourself." A BA or a BCOM may give students all of the fundamentals of their chosen career. However, how many universities offer courses on how to get through the initial job interview or how to tactfully discuss salary? Says Matsui, "How do I approach this situation at interviews, how am I when dealing with prospective employees, how do I network, get myself in good standing? These are all questions that people may have when they are a little green behind the ears." Even for those who are already in the workforce, the same questions are applicable for those looking for a raise, promotion or to increase their business. "There are always situations where you have to network, there is an etiquette in certain situations and this is the course that touches upon certain situations like that."

According to Harold Simpkins, professor of marketing at the John Molson School of business and initiator of the Marketing Yourself program, the idea for the course came about from talking to graduating students. “I think sort of a light bulb went off one day in my head…. So many students would get their BCOM and I am talking about good students and they would pop into my office a month later and say ‘So what do you think I should do?’"

"One of the key things we teach in marketing is to know the product before you market it and in this case the product is yourself," says Simpkins describing lesson two of the thirteen-lesson course. Students at that point take five different personality tests designed to give them a better understanding of themselves. "How the course works is students submit their marketing plan in four installments. So they’ve already submitted their first installment and that’s where they do their self-assessment and what we call a SWOT analysis. Strengths, Weaknesses, Opportunities and Threats." From there, students begin their research on prospective employment, on job market demands, improving themselves as a product and on prospective salary demands while keeping in mind what they have learned about themselves. "We take them through creating their own marketing strategy using the four Ps, Product, Promotion, Place and Price.

In all, the structure of the course is designed to help students get an idea of themselves and where they belong in the workforce whether in university or in life. After just one semester , the response to the program has been overwhelming. Says Simpkins, "I have had law firms tell me that they might want to have an adept version…. And it all culminates to them putting together the marketing plan."

To learn more on how to "market yourself" go to www.marketingyourself.ca.

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Supporting the Canadian Association of Chiefs of Police http://www.econcordia.com/home/aboutus.aspx?section=news&id=184 2003-11-01

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eConcordia Receives Award http://www.econcordia.com/home/aboutus.aspx?section=news&id=187 2003-10-29 eConcordia is pleased to announce that it was awarded the Canadian e-Business Leadership Award in the category of E-learning on October 29, 2003 . Other notables from eastern Canada in this category were Canadian Tire and RBC Royal Bank Financial Group.

The Canadian e-Business Leadership Program is intended to support, identify, and celebrate e-business success across the country and across industries. This is accomplished through information and knowledge sharing, seminars, on-line programs, and links to valuable on-line and off-line resources.  Presented by this program, the E-Business Awards Galas recognizes Canadian companies that have successfully implemented e-business solutions over the past year. Winners received national recognition via live simulcast in Vancouver and Toronto.

More information about the program may be found at:  www.eleadership.ca

We look forward to continuously serving the e-learning community and industry by producing innovative, high quality on-line learning experiences.

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Students click on e-learning http://www.econcordia.com/home/aboutus.aspx?section=news&id=186 2003-06-04 The Gazette, June 04, 2003

Luckily, the computer geeks haven't figured out how to run a beer bash online. Yet. E-learning, credit courses offered via the Internet or video conferencing, is carving a niche for itself on - but especially off - Canada's university campuses.

Thanks to the World Wide Web, Vancouverite Jonathan Carrigan studies at Concordia without crossing the Rockies. Edmonton professor Evelyn Ellerman chats by phone with a student weaving through Hong Kong traffic or heading out on an ocean trawler.

Executives enrolled in the two-year MBA program at Queen's University pay $35,000 per year for the privilege of "boardroom learning" - video conferences that link clusters of students across the country with an instructor in Kingston, Ont. UQAM's online courses range from undergraduate programs offered with partners in France, Belgium, Haiti and Mali to PhD-level seminars that mix videoconferencing with a Web site.

McGill University plays down online courses in its long-term strategy. "Our distinction is the on-campus experience," said Anthony Masi, McGill's deputy provost. "Face-to-face remains the goal." Yet McGill increasingly uses cyberspace to supplement course materials or provide access to taped lectures.

At the Ecole des Hautes Etudes Commerciales, the Universite de Montreal's business school, online courses are rare. But Jacques Raynauld, chairperson of learning and teaching technologies, said the HEC is eagerly looking at ways to use e-learning in postgraduate, professional programs. We've come a long way from those early cable-TV offerings, where a crusty professor with a pipe and a pointer mumbled into a static camera. A recent U.S. study predicted that by 2004, the global online learning market would be worth $35 billion.

Since Concordia launched its online service in January 2002, 1,500 students have enrolled in five courses developed by eConcordia, a private venture set up with $1 million from the Concordia University Foundation. Andrew McAusland, president of eConcordia, said curriculum is expanding slowly, in part to avoid the pitfalls encountered by schools that invested heavily online in the late 1990s, only to go broke when the Internet boom went bust. He wants to deliver 10 courses within the next 18 months, building to 50 courses -- a fraction of Concordia's total 5,000 course load.

Online offerings cater mainly to students trying to upgrade skills while juggling jobs and family. For example, eConcordia has a course on organized crime - complete with flashy graphics and video clips - developed with, and for, the RCMP. It is also taking aim at foreign students who may want to test-drive Concordia without the expense and culture shock of leaving home. For Carrigan, 32, eConcordia is a way to complete his degree without leaving British Columbia - and bypass the university's residency requirement for third-year students. "It was great. I just wish there were more courses available," said Carrigan, a married father of three.

Yet even those impressed with the convenience and flexibility of online courses say they cannot compete with life on campus.
"You balance it out by going to a conference or participating in other activities to get that peer involvement," Carrigan said.
"It's not the same as getting together in the Tim Horton's downstairs," McAusland noted.

With 26,000 distance students, Alberta's Athabasca University stimulates school spirit through virtual classrooms, study buddies and Internet chat rooms."Distance learning is more difficult," said Evelyn Ellerman, director of communications studies at Athabasca. "In a traditional classroom, you may not have read the materials, but someone beside you will, so you'll sit there and listen. With distance learning, you're it. If you don't work, you don't pass." Masi said most online students are about 10 years older than your typical undergrad. So maybe they aren't looking for the same things younger students want.

But then again - "The on-campus experience, that community of scholars, is really what makes a difference," he said. "It's not the same as discussing what you've learned over a coffee or latte, or more informally in the student union having a beer together." Masi said it's also vital that online courses meet academic standards and suit the situation: "I wouldn't want my surgeon learning online."]]>
Online Education From Afar http://magazine.concordia.ca/2003/march/features/eConcordia.shtml 2003-01-03 eConcordia, une université virtuelle sans diplôme universitaire http://www.econcordia.com/home/aboutus.aspx?section=news&id=182 2002-10-01 Amiot, Marie-Andrée

La Presse Montréal Plus, jeudi 10 janvier 2002, p. E2

ECONCORDIA OFFRE des cours universitaires par Internet, mais au sens de la loi, l'institution d'enseignement n'est pas une université. Confus? Vous n'êtes pas seul.

eConcordia inaugure aujourd'hui sa première session d'enseignement virtuel. Cent étudiants sont inscrits à un cours de deuxième cycle en génie électrique dans ce nouvel établissement d'enseignement privé affilié à l'Université Concordia.

Malgré le fait que les étudiants suivent un cours offert par un professeur retraité de l'Université Concordia, que l'institution a ses bureaux dans un édifice appartenant à Concordia, que les crédits sont reconnus par Concordia, que les droits de scolarité et la durée de la session sont les mêmes qu'à Concordia et que la première rencontre ait lieu au Hall Building, il ne faut pas confondre eConcordia avec Concordia: eConcordia, contrairement à son presque homonyme, ne possède pas le statut d'université.

"Notre société est une société par actions fédérales, privée à but lucratif, dont l'unique actionnaire est la fondation de l'Université Concordia, explique le président et directeur général de eConcordia, Andrew McAusland. Toutefois, elle n'est pas une université au sens de la Loi sur les établissements d'enseignement de niveau universitaire." eConcordia est donc une société privée proposant des cours à distance qui seront disponibles par Internet.

L'institution a conclu une entente avec Concordia pour offrir quelques cours qui pourront être reconnus par l'Université selon des critères déterminés par elle. Pour le moment toutefois, les étudiants inscrits à eConcordia ne pourront pas obtenir de diplôme universitaire, mais certains cours comme celui cité plus haut recevront une accréditation de l'Université.

Catégorie : Actualités
Taille : Court, 212 mots

© 2002 La Presse. Tous droits réservés.

Doc. : 20020110LA0107

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eConcordia takes off online http://ctr.concordia.ca/2001-02/Jan_24/07-EConcordia/index.shtml 2002-01-24