Jordan L. Le Bel

Photograph of Dr. Jordan L. Le Bel - Assistant professor in the Department of Marketing at Concordia University's John Molson School of Business (Courtesy of Christian Fleury)

JORDAN LEBEL is an Associate at the John Molson School of Business where he teaches the Marketing of Food at the undergraduate level and Experience Marketing in the MBA program. Having started his career in the restaurant industry, Dr. LeBel'sresearch focuses on pleasure, its definition, and its influence on consumer food choices and eating behaviours. His expertise in the realm of comfort foods—and particularly chocolate—is widely recognized. He is a member of Concordia's Food Culture Research Group and the University's Centre for Sensory Studies. An energetic and engaging public speaker, he has given keynote addresses to dozens of national and provincial organizations. He is the recipient of the Dean's Distinguished Teaching Award (2005 &2010), the 2010 President's Award for Teaching Excellence, the MBA Student Choice Award (2011), and the 3M National Teaching Fellowship (2013). Dr. LeBel is a frequent media contributor and currently writes a branded column for the independent food magazine Le Must. He is Vice-President of the Board of Directors of Montreal-based Youth Employment Services, a non-profit organization that helps young people find jobs and start businesses.

Harold J. Simpkins

Photograph of Professor Harold J. Simpkins - Senior Lecturer Department of Marketing, Academic Director - Marketing Co-op Program, John Molson School of Business, Concordia University

HAROLD SIMPKINS is a Senior Lecturer at the John Molson School of Business and Academic Director of Concordia University's Marketing Co-op Program. He currently teaches the Environment of World Business at the undergraduate level and Integrated Marketing Communications in both the bachelor's and master's programs. Prior to joining the University on a full-time basis, Mr. Simpkins worked in product management with two multi-national consumer packaged goods manufacturers, and was vice-president of client services of Canada's largest advertising agency. He has been a consultant to organizations in the retail, automotive, education and online marketing industries. The work he has performed for his clients has been recognized with the Canada Award for Business Excellence in Marketing and the Retail Council of Canada's Award for Integrated Marketing Communications. JMSB teams that he has coached have been multiple winners of the Happening Marketing and Concours de la Relève Publicitaire competitions. Mr. Simpkins is a frequent contributor in all major media and has been recipient of the JMSB Award for Distinguished Teaching and the MBA Alumnus of the Year Award. He was president of YES Montreal from 2006 to 2009.