Welcome to Marketing Yourself
We developed this innovative and unique course to teach students how marketing can be applied to their careers as employees, professionals, entrepreneurs and artists. Our primary objective for this course is to develop and enrich your understanding of marketing. This will be accomplished by teaching you how to apply marketing approaches and disciplines to one of the biggest marketing challenges: marketing yourself.
For those of you who are new to the field of marketing, Marketing Yourself will introduce you to the key marketing concepts. If you have already taken one or more marketing courses, Marketing Yourself will reinforce and build on your existing knowledge of these key concepts, which include:
- Identifying and qualifying opportunities
- Selecting target markets
- Setting marketing objectives
- Creating marketing strategies and the 4 Ps - Product, Price, Place and Promotion
- Marketing plan development and execution
This course will guide you in the preparation of a marketing plan that will ultimately help you achieve your goals as an employee, professional, entrepreneur and/or artist. It is our hope that Marketing Yourself will launch you on a journey of self-discovery -- a journey that will help you to get to know, position and adapt yourself for continued success in your chosen field.
Video Introduction to Marketing Yourself
Length: 00:05:55
Click to View
Your instructors for this course are Dr. Jordan L. Le Bel and Professor Harold J. Simpkins.
They can be reached at comm299m@econcordia.com.